[News] Kim Hyun Joong VS Lee Min Ho! 2010 Battle for CF calls

Kim Hyun Joong VS Lee Min Ho! 2010 Battle for CF calls

source: SS601
translations: (chinese) julieann@HJC + (eng) OdeDS@BS
Repost with full credits thank you~


CFs are the one that has an untangible relationship with celebrity stars.

CFs can reflect directly the popularity and image a star has in the hearts of audiences. Especially during the amateur period, if you are able to receive a certain amount of CF deals, it doesn't just increase your popularity but also maximum your profit, this is especially imperative to a rookie in showbiz. Last year the focus on girl groups had increased tremendously, girl groups had almost dominated the entire CF world.

On the other hand for males, there is also a thriving end on a side. The two male leads of Boys over Flowers (BoF) last year had soared to explosive popularity, Kim Hyun Joong and Lee Min Ho's rise in showbiz left a deep impression on everybody. The representation CFs that these flower boys had taken up after wrapping up Boys over Flowers had extended to cosmestics, mobile phones, beverages as well as garments etc, very diversified, and these CFs have also received profits of more than 10 billion won on the markets, which further shows the strong appeal of these two popular male artistes on the market. How will these flower boys continue to take over advertisements and present themselves to audiences, it is highly inquisitive for everyone.

Actually these two males who have detonated the Korea CF waves in 2009, they do have quite alot of similarities.

An inner representative of the advertising department has revealed in an interview, "Kim Hyun Joong and Lee Min Ho are both very young, and both are very confident and youthful. Kim Hyun Joong possesses feminine charm, but Lee Min Ho seems to give people a feel of a tougher image yet still able to clinch profitable deals with the consumers kind of thing. Consumers between 10-30 years of age have strong confidence in Kim Hyun Joong's endorsements, while males between 40~50years of age have a higher acclaimation of Lee Min Ho's endorsements. About Kim Hyun Joong's case, because of the fact that his supporters are very diverse in age, similarly the range of endorsements he could take up is also very wide, from beverages to fastfood, even cosmetics, mobile phones and apparels etc etc, many daily necessities too, Kim Hyun Joong can all handle them easily.

Kim Hyun Joong whom participated in Boys over Flowers (BoF) and has gained an identity as Korea's Gukmin Sunbae, has actually all along been active in the advertising world as the leader of idol group. To begin with the traditional idol-to-endorse items, there are about an estimated amount of 5-6 types of products. While Lee Min Ho has had endorsed about more than 10 types and above, so quantity wise he defeats Kim Hyun Joong by a slight margin.

But quantity isn't what's most important. Kim Hyun Joong's endorsements often create a talk of discussion (in town). Like recently in the TonyMoly CF, in the interactions with the female model, what we saw was a sexy male and who possesses male beauty in a whole. Yet while endorsing Basic House apparels, Kim Hyun Joong has kept in his feminine beauty and showed a trendy side of his, thus easily digesting the message of what the apparels wish to bring across, as he poses for different apparels attracting the eyeballs of all, he's able to fully exhibit his ability on the runway as a model effortlessly, and this CF endorsement (Basic house) was also relayed from flower boys like Hyun Bin etc; what an amazing charm.

In a recent survey check, Kim Hyun Joong as Hotsun's ambassador is the champion for the most welcomed CF star in the 3rd position (19%), while the Samsung Magic Hole CF that was shot with Lee Min Ho that has reached more than 200K sales after releasing for just 6 weeks, ever since the advertisement was released, the shares of Samsung Telecom immediately soared, and has brought about a lively scene on the markets. This result has thus catapulted Kim Hyun Joong to become the most welcomed CF star of 2009 in Number 1 spot with 27.1% of support, he was also Yahoo! Korea's number 1 most searched celebrity.

Then what will the results of "flower boys" in the 2010 CF world be like?

At the moment we are in very high anticipation of Kim Hyun Joong's activeness. Because of surveys that reflected Kim Hyun Joong is 2010's most anticipated CF star, 19.1% interviewees have expressed their thoughts that Kim Hyun Joong would strongly beat out Number 2 Lee Min Ho to clinch the spot of "Highest endorsement fees of a CF star in 2010". This year has only just begun, Kim Hyun Joong has already clinched 4 endorsement deals.

Advertisers have also expressed that "Kim Hyun Joong will have much more diverse participation in the advertising and acting field this year, so I can forsee the masses' increasing adore towards him already."

So let's await and anticipate Kim Hyun Joong in this year.