Cultural and shopping medium named Hot Tracks will be producing and releasing MBC drama [Playful Kiss] 2011 Calendar for sale.
Hot Tracks has signed on an individual contract with iMBC to release the 2011 Calendar of [Playful Kiss] in commemoration of its upcoming ending of the TV drama on 21st October where fans will be sad over that. [Playful Kiss] consists of protagonists Kim Hyunjoong, Jung Somin etc and is adapted from an original Japanese manga and refreshingly stars across young stars. It is currently broadcasted amidst high popularity targeting towards the mania-level.
In the calendar, famous scenes in the form of individual and couple shots of Kim Hyun Joong (Baek Seung-jo) and Jung So Min (Oh Ha-ni) will be revealed. Hot Tracks will attempt to re-organize and decorate these photographs with beautiful backgrounds, which is exactly making use of the unique trait of this drama. It will become a highly precious possession for the mania crowds of [Playful Kiss].
Team leader Song Ki-wook of Hot Tracks' marketing department expresses, "These days, audiences of dramas don't just get satisfied by watching the drama itself; we're gradually seeing a lofty trend of these audiences purchasing merchandises that they can keep with them for a long time", "Playful Kiss that targets towards the young females age level is receiving popularity for itself, and to this extend, we expect that for its calendar as well, it will be raking in good response, too".
Hot Tracks will be carrying out its preordering on its online mall beginning 20th October onwards. As for offline sales, it will be available in its 15 chain outlets nationwide beginning 27th October onwards. Sale price is 4,900 won for both online and offline.
Source: Hot Tracks
Article: http://media.daum.net/press/view.html?cateid=1065&newsid=20101020100824772&p=newswire (www.newswire.co.kr)
