Monday, February 22, 2010

[News] Concept behind Kim Hyun Joong's Samsung Card CF...


[22.02] Kim HyunJoong “Undress to sleep” Hwang JungEum “Never get rejected before” Netizens are curious


Credits : spn.edaily.co.kr + (English Translation) xiaochu @ Quainte501.com
REPOST WITH FULL CREDITS ONLY


“I don’t wear clothes when I sleep” (Kim HyunJoong)
“I never get rejected during blind dates?” (Hwang JungEum)
The recent “hottest” stars, Kim HyunJoong and Hwang JungEum have gained the attention of netizens with the confession of their secrets.

They showed a different image in a recently released CF, revealing part of their unknown personal life. Especially where Kim HyunJoong shyly confessed “I don’t wear clothes when I sleep” and took out a pink innerwear from beneath the blanket, and Hwang JungEum’s normal self-conceited concept where she is in a blind date hoping not to be rejected saying “I never got rejected before”, the teaser commercial has became a hot issue as soon as it was aired and gained a lot of focus from fans and netizens.
Netizens who learnt of the commercial responded “What is this CF?” “Kim HyunJoong’s pure and clean image queerly matches well with the sly acting” “Hwang JungEum’s look on wanting to get chosen during a blind date touches me” There is an explosion of interests in these 2 models.

Not only that, Kim HyunJoong and Hwang JungEum improvised their pure expression on top of the lines that were given to them at the CF filming venue. Blind date bomb (failure) girl’s true color give-away, etc, a diverse impromptu improvision was made to each of their characters, it was said that it made laughter and awed the people.

The CF which Kim HyunJoong and Hwang JungEum’s secret confessions were the talk of the town, is Samsung Card’s ‘Why Not’ campaign.

This campaign’s CF content is about how Samsung Card can support and help people on the thing that they want to try to do. Stories of things around us that we are concern with and wish for are being materialized and stimulate a bond of sympathy.

In the CF, rock band who wish to perform, supporting actor who doesn’t have a line of his own despite acting in a movie, toddler who wish to quickly learn how to walk, wrestler who wish to be welcomed at a buffet restaurant, etc, shows the wishes which the people hope to achieve.

Together with this ‘Why Not’ campaign, there are more stories to be released such as Harisu who hasn’t seen any female prettier than herself and Kim GunMo hasn’t made a choice for himself before.

Samsung Card representative said “Anyone and everyone are likely to have some worries/concerns and Samsung Card’s ‘Why Not’ campaign shows it in various characters and interesting situations.” He added “From this teaser CF and the CF hereafter, please look forward to the interesting development of ‘Why Not’ campaign which will continue to support people’s wishes.”

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FYI, Samsung Card CF, since after releasing its teasers, has gained an increase in stock shares by about 1~3.17%. ^^ Thanks to the power of stars~~ Who? KIM HYUN JOONG! ^0^;; and Hwang Jung Eum, etc. Don't say I'm not being fair, hhhh

There was also another report about netizens' responses of HyunJoong in this CF,
"His pure expressions as he fishes out the pink undergarment from underneath the blanket looks (alot) like a baby." ^^
HyunJoong daebakina!!